NORDICA
For 85 years, Nordica has been a leader in amplifying the sport and community of skiing. As the post-pandemic mountain market boomed and shifted toward a more casual enthusiast, the brand wanted to grow without losing their core audience.
We partnered with Nordica on a new brand platform, identity and social playbook—plus a campaign to relaunch their most legendary ski. We drafted off our work defining previous iterations of the brand, bringing in a new modern optimism and approachability. We then boosted Nordica’s creative toolkit to give them flexibility across even more modern touchpoints.
CD: Mike Schwoebel | Copy: Jennifer Sherowski | AD: Mariah Archer
| AD: Jay Floyd | Motion: Sean Stackhouse and Josh Spivey
A New Definition of Nordican
A storied brand with passionate fans, Nordica saw an opportunity to welcome a broader group to the fold. Nemo redefined their target audience based on a shared truth: Whether we’re out there to challenge or express ourselves, escape or connect, skiing unlocks what matters most in life—fun, community, memorable moments in nature. And from lifers to newcomers, everyone says the same two words at the top of the lift: “Let’s ski.”
