Mike Trout is arguably the best baseball player ever and is the definition of a five-tool player. For the launch of the sixth edition of his signature cleat, we coined his new cleat, the “sixth tool,” something no other player in history has ever had. We launched a musically-inspired, strategically-coordinated campaign during All-Star Weekend in Cleveland, in partnership with the MLB Network, the Rock & Roll Hall of Fame, and wholesale partners.

CD: Matt Graff | AD: Justin Lucero | Design: Mariah Archer