Every year, Nike Swim creates a go-to-market presentation for the worldwide network of retail salespeople. To get the teams excited about the product we create look books to set the tone for the campaign and brand direction. Meet the icon consumer: they are digitally-immersed, confident, expressive, and not afraid to demand that brands do better. These suits are made to be style-forward, fun, and ready for street to water.

CD: Matt Graff | Design: Mariah Archer | Photography: Kari Rowe