TOMS
fall / holiday ‘23

TOMS are good to go, no matter where you go. This campaign celebrates the hard-working style and versatility of TOMS by showing the Compassionista on the move, exuding optimism amidst a variety of favorite places and new adventures. She’s having fun. She’s put together. She’s relaxed in the knowledge that her day-to-day is aligned with her values. TOMS works hard for her, so she can take it easy.

+130 Shoes. On-Model, Product Laydown, On-Figure, and In-Studio Photoshoots. Design Directive. Asset Creation.

CD: Matt Graff | AD: Mariah Archer | AD (In-Studio): Natalie Waldref

The Compassionista

From what she wears to what she values, she’s true to herself. She knows that she does her best when she feels her best—and that’s when she looks her best, too.

Influencer Card

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TOMS Brand

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Mattel: Play is the Way