Nike x converse x
space jam: A new legacy

Worlds collide in this collaboration with Nike, Converse, and Space Jam: A New Legacy. We were asked to bring this collab to life in digital, retail, and social platforms. Inspired by the collision of Tune World and real world in the movie, we decided to bring both elements into this campaign. We drew from the vintage backdrop illustrations of Maurice Noble, playful illustrations, and character pairings and poses that told the best stories.

CD: Matt Graff | AD: Natalie Waldref | Design: Mariah Archer

Behind the Design

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